It seems that Apple is expecting a huge demand for its latest offering, the iPhone 13.
The iPhone 13 is expected to be launched in the fall, and Apple expects a bigger-than-usual demand for the said phones. The company has therefore announced that it is going to increase the production of the iPhones drastically. Bloomberg has announced the latest news in a report on Tuesday, July 13. The report does not give away its exact sources, but it has cited industry experts, including Apple insiders. These sources have said that Apple will expand its production to 90 million starting from July till the end of the year. Usually, the company has made around 75 million phones in the same period in previous years.
Bloomberg says that Apple is expecting a more significant demand in that many countries have started to open up after intensive lockdowns due to the Covid-19 pandemic. Similarly, due to Apple's foresightedness and secure futures contract, the company will most likely not be affected by the global chip shortage as many other companies have.
The Big Tech company will provide its users with an updated model, which will include a change in the screen's size from 5.4-inches of iPhone 12 to 6.7-inches of iPhone 13. Other than this drastic change, other changes that are being introduced are going to be offered incrementally. For example, the alterations will constitute an updated processor, enhanced camera properties, and a refined display. The notch present at the front of the phone is also expected to be smaller than the current iPhone 12. These changes have disappointed many loyal fans who were sorely expecting an in-display Touch ID. The latter feature is all the rage right now in the mobile phone industry. Samsung and OnePlus are a few of many other manufacturers who have introduced the unique feature. Apple users will have to wait, though, from what it seems.
iPhone 12 was the first phone that introduced 5G to its users. However, as there was no large scale change in software between iPhone 11 and 12, many people chose to stay with their older phones. So although there are many people out there with 5G access, Apple is expecting a greater demand as more people turn to 5G for faster speeds. That is why Avi Greengart of Techsponential has made the following comments; "5G is a generational shift. While there was mostly hype at first, carriers worldwide are now deploying 5G with meaningful coverage in mid-band frequency ranges, which provide a noticeable boost in speeds. "That means consumers will see a real benefit if they upgrade their old iPhone to take advantage of the new networks — faster app and file downloads, better quality video, and possibly new types of apps down the road."
Apple has always remained quiet regarding the devices that it launches. Therefore we can expect the same this time around. However, the leaks and rumours have been building momentum in recent months as Apple users wait impatiently to release the iPhone 13. These leaks have been bizarre, and some have seemed to be authentic. Although one will know which ones were true and false when the official day of release arrives, these rumours have certainly added a dramatic effect to the entire enterprise.